Comcast, one of the nation’s leading providers of entertainment and communication products, announced on Dec. 2, 2009 an exclusive partnership with country music star Taylor Swift.
Comcast will provide customers the first and only dedicated video-on-demand collection to see and hear music sensation and recent American Music Award “Artist of the Year” and Country Music Award “Entertainer of the Year” winner, Taylor Swift.
Comcast will include her most popular music videos, such as “You Belong With Me” and “Love Story,” featuring behind-the-scene clips and special programming – all in HD for the first time, and available in one easily accessible collection On Demand for viewing anytime.
“This channel will be a great way for fans to access their favorite videos and new special programming whenever they want,” said Taylor Swift in a news release from Comcast. “I hope they have lots of fun with it!”
The exclusive Taylor Swift collection is available to Comcast customers through the On Demand menu by selecting “Top Picks” then “Taylor Swift HD.” Comcast will feature Swift’s chart-topping music videos including Fifteen, Teardrops On My Guitar, Picture to Burn and the number one On Demand country single of 2009 – Our Song, as well as special programming including the recent “Saturday Night Live” episode she hosted and behind-the-scenes clips never-before-seen in HD On Demand.
“Taylor Swift is hugely popular On Demand, consistently having the top-performing music videos on the service,” said Derek Harrar, senior vice president and general manager of Video and Entertainment Services for Comcast. “Through exclusive partnerships with artists like Taylor Swift, Green Day and U2, combined with thousands of assets and incredible usage On Demand, Comcast is reinventing music television.”