Posts Tagged ‘Santa Barbara Medical Innovations’

Zerona Laser: The Latest Innovation in Cosmetic Treatment

Friday, March 5th, 2010

A lot of people have been talking about the Zerona laser, one of the latest innovations in laser technology used in cosmetic treatments. The Zerona laser is a relatively new technique that was only introduced in the market last 2008. Developed by Erchonia, one of the leaders in laser technology used in healthcare and wellness industries, Zerona is a new, non-invasive body-sculpting laser that works by stimulating the fat cells in the body. This causes the fat cells to burst, eliminating the fat stored inside. The fat is then released from the body through the lymphatic system during the normal course of detoxification. The whole treatment takes about six visits, with each session lasting forty minutes. It is clinically proven to be effective in reducing a patient’s waist, hips, and thighs by a couple of inches.

Initial tests were conducted to analyze the procedure’s effectiveness. It was also presented to the American Society of Lasers in Medicine and Surgery in 2008, and it received FDA market clearance for usage in the United States. In May 2009, it was featured in Cosmetics Surgery Times in a controlled study. The study revealed that the Zerona laser was proven to reduce body fat and the size of waist, hips, and thighs by an average of four inches.

This procedure is a slimming technique that is safe because it is painless during and after the procedure and it has no downtime. It is a convenient means to contour one’s body as it doesn’t need incision or marks from the treatment, doesn’t require wearing compression garments, and has no reported side effects. Thus, this technique, unlike other traditional procedures like liposuction, allows the treated patient to function normally throughout his or her daily regimen without the hassle of experiencing discomforts such as pain from surgery, wounds, or garments.

Zerona laser producer attends Microsoft gala

Friday, December 4th, 2009

Santa Barbara Medical Innovations, a company that’s goal is to produce innovative health products, and Erchonia, a laser distributor, recently participated in the Microsoft Founder’s Gala on Nov. 18 in Bellevue, Wash.

The event, held in association with the Bill and Melinda Gates Foundation, celebrated members of the Microsoft community who deserve special recognition for their work on behalf of people in need around the world.

Rowland Hanson, chairman of Santa Barbara Medical Innovations and Global Business Development general manager for Erchonia, was the founding and former vice president of corporate communications for Microsoft.

Hanson is widely credited with developing and executing the original branding and marketing strategy for Microsoft, which included the naming and launch of Windows. This strategy laid the foundation for the brand dominance of Microsoft today, according to Santa Barbara Medical Innovations.

Santa Barbara Medical Innovations produces the Zerona laser. Zerona laser is the only proven, non invasive procedure that safely removes fat with zero pain and zero downtime

Through participation in the gala and by the donation of wound healing lasers to healthcare organizations in emerging countries in Africa, Santa Barbara Medical Innovations and Erchonia have furthered its goal of establishing the credibility and use of low level laser technology in healthcare.

The event also recognized leading Zerona physician, Dr. Elizabeth VanderVeer from Portland, Ore. Dr. VanderVeer had the opportunity to meet with both Jeff Raikes (chief executive officer of the Gates Foundation), Bill Gates and Santa Barbara Medical Innovations Chairman, Rowland Hanson.

Santa Barbara Medical Innovations has exclusive rights to Zerona laser

Thursday, November 12th, 2009

Santa Barbara Medical Innovations has closed a $500 million deal with Erchonia for exclusive rights to market the Zerona laser in North America.

Zerona is a new, non-invasive body slimming technique that has been proven to reduce a patients’ waist, hips and thighs by more than three inches.

“Our partnership with Santa Barbara Medical Innovations will significantly strengthen our position in the North American market,” said Steve Shanks, President of Erchonia. “We believe SBMI sees the value in our revolutionary technology and their strategic approach complements our vision and long-range plans.”

Santa Barbara Medical Innovations will manage sales, distribution and marketing of the Zerona laser to physicians and will market the technology through direct mail, advertising and public relations.

Also, in October, Santa Barbara Medical Innovations announced that Emmy Award winning television personality, entrepreneur and philanthropist Leeza Gibbons has the company in an alliance focused on educating and empowering people to take charge of their health.

Gibbons will be a spokesperson for the Zerona laser.

“I am always inspired by transformation, and Zerona and SBMI are innovators in offering the tools and technologies for people to change the way they look and the way they feel about themselves,” said Leeza in a press release. “This is an ideal partnership for me because it offers so many opportunities to connect with people about the things that matter most; taking charge of our health, our fitness and our self-esteem. Zerona gives us a perfect way to empower ourselves to truly transform our lives. I love telling the stories of life changing results that produce better health and happiness.”

Erchonia is the global leader in low-level laser healthcare applications. During the last 15 years Erchonia has been conducting research and development with the world’s leading physicians to advance the science of low-level lasers.