Santa Barbara Medical Innovations has closed a $500 million deal with Erchonia for exclusive rights to market the Zerona laser in North America.
Zerona is a new, non-invasive body slimming technique that has been proven to reduce a patients’ waist, hips and thighs by more than three inches.
“Our partnership with Santa Barbara Medical Innovations will significantly strengthen our position in the North American market,” said Steve Shanks, President of Erchonia. “We believe SBMI sees the value in our revolutionary technology and their strategic approach complements our vision and long-range plans.”
Santa Barbara Medical Innovations will manage sales, distribution and marketing of the Zerona laser to physicians and will market the technology through direct mail, advertising and public relations.
Also, in October, Santa Barbara Medical Innovations announced that Emmy Award winning television personality, entrepreneur and philanthropist Leeza Gibbons has the company in an alliance focused on educating and empowering people to take charge of their health.
Gibbons will be a spokesperson for the Zerona laser.
“I am always inspired by transformation, and Zerona and SBMI are innovators in offering the tools and technologies for people to change the way they look and the way they feel about themselves,” said Leeza in a press release. “This is an ideal partnership for me because it offers so many opportunities to connect with people about the things that matter most; taking charge of our health, our fitness and our self-esteem. Zerona gives us a perfect way to empower ourselves to truly transform our lives. I love telling the stories of life changing results that produce better health and happiness.”
Erchonia is the global leader in low-level laser healthcare applications. During the last 15 years Erchonia has been conducting research and development with the world’s leading physicians to advance the science of low-level lasers.
Tags: Erchonia, Santa Barbara Medical Innovations, Zerona laser