A group of Burger King franchise owners are suing the fast-food chain over its $1 double cheeseburger promotion, saying it is costing them money.
The lawsuit was filed on Tuesday, Nov. 10 in the U.S. District Court in Southern Florida.
The National Franchise Association of Burger King, which represents about 80 percent of the Burger King’s U.S. franchise owners, said the deal is forcing a loss of about 10 cents per burger, according to an article from the Associated Press.
The $1 deal was tested in certain markets before it was launched nationwide in October despite objections from franchise owners.
It’s been common practice for restaurants, and more widespread among fast-food chains, to offer menus that are for the lighter budget due to the poor economy. Burger King’s goal is to increase visits by 20 percent.
Burger King franchise owners are suing the fast-food chain over its $1 cheesburger promotion.
Tags: Burger King